In the past few years the brand has exploded. If you hired Elle Woods to oversee the costume department of an expensive HBO period drama, she might come up with something like LoveShackFancy: ornate confections of lace and tulle with 'traced princess seams' and 'fishtail sequins with iridescent pearls'' in colors like raspberry sparkle, peach medley, and sunrise sorbet. Its aesthetic is nostalgia with a twist: Laura Ashley girly-girl meets Betsey Johnson party girl, Daphne Bridgerton goes to Coachella. Cohen founded the clothing line in 2013, and since then it has cemented its place as a must-have for prep schoolers and Southern sorority sisters willing to shell out $795 for a floral maxi dress.

Though the video of a fake homeless man terrorizing LoveShackFancy was eventually taken down after staffers complained, it was hardly out of character for a founder who regularly references Marie Antoinette. 'The best april fools, maybe ever,' she wrote.

Later that day, Cohen posted a video of the incident to her Instagram account. Cohen looked at the man in terror before fleeing the conference room along with the rest of her colleagues. As the stranger clambered across the ornate rug, the women began to scream. A man wearing tattered pants and a black balaclava stumbled into the conference room clutching a full garbage bag. Suddenly, in the midst of discussing what Cohen should wear to the next LoveShackFancy store opening, there was the sound of glass clanging. A month and a half earlier, Cohen had thrown herself a Gilded Age-themed 'Valentine's meets Versailles' 40th birthday blowout at The Plaza Hotel and it seemed as if everyone on the Upper East Side was buzzing about LoveShackFancy - and its founder. LoveShackFancy's founder, Rebecca Hessel Cohen, was chatting with senior employees in the rose-filled conference room at her Chelsea headquarters. Account icon An icon in the shape of a person's head and shoulders.

All in the Cards by Rebecca Cohen